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I’ve been out of the deal loop for a couple weeks as my daughter had surgery, but is now recovering at home.  It is a bit ironic that I recently wrote about breast milk vs. infant formula, and how I did not breastfed my twin daughters. I wished store brand formula which is now sold at Walmart, Sam’s Club, Target, Kroger, Walgreens, CVS, and Babies “R” Us would have been available to me years ago to save 50% off the price of name-brand baby formulas such as Similac, Enfamil and Good Start.

Available exclusively at Walmart, special cans of the store brand Parent’s Choice Infant Formula are currently on sale for only $5.00. Parents have the choice of Parent’s Choice Milk Infant Formula in a 15.5 oz (440 gram) can and/or Parent’s Choice Gentle Infant Formula for babies with fussiness or gas in a special 12.9 oz (366 gram) can.

All infant formulas marketed in the United States are subject to the same FDA standards, so you can be assured that even store brand formula meets minimum and maximum nutrient specifications.

If you are currently receiving formula paid for by the Women, Infants and Children (WIC) program, there have been new changes in the WIC program which may reduce infant-formula subsidies.  So you may want to check into your eligibility and stock up during Walmart’s sale.

If you are not familiar with the WIC program, visit the USDA website for more information and to apply for assistance.

WIC provides Federal grants to States for supplemental foods, health care referrals, and nutrition education for low-income pregnant, breastfeeding, and non-breastfeeding postpartum women, and to infants and children up to age five who are found to be at nutritional risk.

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I know that medical and scientific communities have long agreed that breast milk is best for babies. The American Academy of Pediatrics recognizes breast milk as the “gold standard” in infant nutrition, thus making mothers like me that did not breastfeed feel guilty. But after reading the except of this press release, I feel a tad better…

“Many women are unable to breastfeed for the duration of the first twelve months, especially if they are on medication, have multiple births, or must return to work during these difficult economic times,” said Dr. Barbara Levine, Weill Cornell Medical College. “These moms often experience feelings of guilt if they choose not breastfeed, so they purchase expensive formula. But very few really know the truth about infant formula.”

“Buying a heavily marketed, expensive, brand-name infant formula from a big pharmaceutical company does not get your baby any closer to human breast milk than a store-brand formula,” added Dr. Levine. “Mothers can choose to supplement their breast milk with any formula because all formulas are regulated by FDA and nutritionally equivalent.”

My excuses for not breastfeeding ranged from…

“I was a young college student when I had my son. Formula was more convenient and easier to use that having to pump and store breast milk. ”

to…

“My twins were born premature, and my milk had not even come in yet to freeze and save for them. When my milk did come in, we lived three hours away from the NICU so again it wouldn’t have been a hassle.”

I only wish store brand formula had been around years ago when my children were infants as I could’ve saved up to 50% feeding them private labeled formula from Walmart, Sam’s Club, Target, CVS, Kroger, Walgreens and/or Babies “R” Us instead of  name-brand formulas such as Enfamil, Similac and/or Good Start.

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